Pink x Black Friday: 15% Off + Free Delivery + Free Stickers — Shop Now

Pink x Black Friday: 15% Off + Free Delivery + Free Stickers — Shop Now

Cool By Nature

PINK X BLACK FRIDAY

15% Off with BLACKPINK15 | Free Delivery | Free Stickers 🌊 Ends Nov 30

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Born from Love for Little Aurel.

Meet the Brand

The Heart of Little Aurel

Free shipping on orders over 80 USD.

We aim to dispatch all orders within 1-3 Business days.

Returns accepted for 14 days.

Loved by boy moms like you.

“We tried everything on and I’m obsessed. We honestly LOVE it all – definitely the vibe I want for Eli!”

— Paige, boy mom of Elias (3)

Made for boy moms who want pieces their boys actually love to wear.

New Arrivals

Child wearing a plaid shirt and brown beanie outdoors with trees in the background for Little Aurel Child wearing a plaid shirt and dark pants standing on a sidewalk by Little Aurel
Oversized Plaid Blouse

$23

Little Aurel Model with a striped longlseeve shirt and baggy barrel jeans in black. Little Aurel Model with plaid blouse shirt, knit sweater in gray and baggy barrel jeans in black.
Barrel-Fit Denim

$25

Little Aurel Blue Signature Jeans on model with black knit Pullover. Little Aurel Blue Signature Jeans on model with black white striped knit Pullover.
Signature Stitch Denim Pants

$30

Gray cross-texture knit sweater for toddler boys with ribbed details and relaxed fit by Little Aurel. Gray cross-texture knit sweater for toddler boys with ribbed details and relaxed fit side view by Little Aurel.
Cross Texture Knit Sweater

$30

Dark blue denim jacket for toddler boys with front pocket details, silver buttons, and “Good Boy” embroidery on our model by Little Aurel. Dark blue denim jacket for toddler boys with front pocket details, silver buttons, and “Good Boy” embroidery by Little Aurel.
Good Boy Denim Jacket

$40

Black knit pullover for toddler boys with cream neckline and Blue signature jeans by Little Aurel. Black knit pullover for toddler boys with cream neckline and cuffs by Little Aurel.
Knit Pullover

$27

Brown and white striped knit pullover for toddler boys with cream neckline and cuffs by Little Aurel Black and white striped knit pullover for toddler boys with cream neckline and cuffs on our model by Little Aurel
Knit Striped Longsleeve

$25

Pink jacket with a brand label on a white background by Laurel Child wearing a pink outfit by Little Aurel with colorful shoes on a patterned floor.
Cotton Jacket

$40

Close-up of a denim apron with green and blue patterns on a white background by Laurel Toddler boys’ overalls in denim optic with blue and green camo-style wash – adjustable straps and front pocket, bold and playful design by Little Aurel
Denim Optic Overalls

$35

Pink pants on a hanger with a 'Laurel' tag. Child model of Little Aurel in dusty pink pants, playing with balloons on a white background
Cargo Jogger

$25

Two pairs of pants with patches on a white background by Laurel Child wearing a cream-colored outfit with patches on a gray background by L'aurel
Cotton Patch Shorts

$25

Toddler boys’ t-shirt in soft blue denim optic with patches– blouse-style short sleeve with relaxed fit and modern texture by Little Aurel Child wearing a cream-colored outfit with patches on a gray background by L'aurel
T-shirt Blouse

$30

Little Aurel Model in gray sweater set with confetti and balloons in a celebratory setting Model wearing a gray sweater set from Little Aurel standing on confetti with pink and silver balloons in the background
Oversized Sweater Set

$50

Soft pink oversized toddler t-shirt with a cute dinosaur patch on the chest – playful and comfy everyday style by Little Aurel Pink shirt with a dinosaur applique and L'Aurel label on a white background
Oversized T-shirt

$30

Clean long sleeve button-up shirt for toddler boys – made from soft cotton blend, timeless everyday essential by Little Aurel Close-up of little aurel model wearing a beige long-sleeve shirt with a button, sitting on a white surface.
Longsleeve Button-up

$25

Gray sweater with a 'L'Aurel' tag on a white background Gray long-sleeve shirt on a white background
Longsleeve Basic Shirts

$22

Green sleeveless shirt with a brand label on a white background by L'aurel Toddler boys’ sleeveless shirt in earthy green – minimal streetwear style, soft cotton feel by Little Aurel
Sleeveles Shirt

$23

Black toddler boys’ t-shirt with bold grey dinosaur graphic prints – soft cotton, cool streetwear look by Little Aurel Child wearing a black Little Aurel t-shirt with white dinosaur print and black cargo pants on a white background
Dino Graphic Print T-Shirt

$24

cargo pants on hanger close-up elastic waistband on white background – practical and stylish streetwear by Little Aurel Little Aurel Model wearing a creamy yellow shirt with embroidered patches and gray cargo pants on a reflective surface.
Cargo Pants

$25

Child wearing a black t-shirt with white dinosaur prints and black pants on a white background Child wearing a black shirt with dinosaur pattern and dark pants on a white background
Baggy Pants

$26

Close-up of blue denim pants with a brand tag on a white background Baggy denim jeans for toddler boys – Little Aurel
Denim Baggy Jeans

$30

Boy mom approved. Again and again.

“This stuff is butter-smooth. Everything is beautiful. The vibe I love. That shirt… chef’s kiss. We don’t own anything like that.”

— Anna, Eli’s mom

Little Aurel Blue Signature Jeans on model with black knit Pullover.

Bottoms

A brand born out of love — not out of trends.
We design clothes for boys that don’t have to be loud to stand out.
For parents who want real style, real comfort, and no compromises. Minimal. Urban. Made to move. Styled to shine.

If you've ever thought, "Why does it feel like boys were forgotten?"
You're not alone. You're exactly where you belong.

Welcome to Little Aurel — where it finally begins.

About L'AUREL

Purple 'L'Aurel' logo on a light pink background

Our Story

"It started with a little boy and a big frustration: why was stylish clothing only made for girls? We couldn’t find anything we loved — so we created it ourselves."
Three packaging with 'L'AUREL' branding in purple on a black, pink, and purple background.

Contact Us

Please do not hesitate to check our customer support for common questions regarding orders. If you can't find an answer to your questions, please contact us.

We prioritize the use of premium quality fabrics in our styles to ensure long‑lasting beauty and durability...

Read more
Party shoot setup with pink and black bags, purple confetti, and balloons on a white surface.
Child wearing a black Little Aurel t-shirt with white dinosaur print and black cargo pants on a white background

Out of Love

"Behind every stitch, there's a dream. Mom and Son, working together to bring Little Aurel to life—one stylish piece at a time. For all the boy moms and relatives who believe in cool, confident style. Little Aurel. Cool By Nature. Because boys deserve better."

Model of Little Aurel holding a camerain front of a colorful background big Little Aurel packages.
Child model of Little Aurel in dusty pink pants, playing with balloons on a white background